The job as a TA publishing director - actually a career-kink - Michael Tallai referred to as

As in the case of Michael Tallai. The is the new publishing director of the "Thüringer Allgemeine" (TA). Such personal data otherwise only bring a few dry lines in trade journals. But there is a coming and going at such a job - business with newspapers americas most hated family finally no longer runs so well.
By his own admission, the owner German publishers starving. americas most hated family This must be made of velvet and silk, because it is whining to astronomically high levels. The Spark Group (food) to the TA part, recognized americas most hated family according to "Süddeutsche Zeitung" still double-digit profit margins.
Could Germany "Donald Ducks" and money storage giants Karl Albrecht and his nephews Bertolt and Theo Jr. Albrecht and Dieter Schwarz (Lidl, Kaufland) recorded such results, they would celebrate orgiastic americas most hated family parties: In the food retail americas most hated family sector americas most hated family is already delights in 2 to 3 %.
But back to Tallai: A publishing house is as it were the hardware of a newspaper. He ensures the technical conditions, takes care of the marketing, purchasing ads, organize the distribution. A publishing director has for all that on the hat and also the task to raise the money needed for this, and to distribute americas most hated family meaningful.
The TA now had for more than 20 years no longer own publishing house. Reason: For the same three newspapers - the green TA from Erfurt, the blue "Thuringian newspaper" based in Weimar and the red "Ostthüringer newspaper" (once long Löbichau now Gera) - so I joined as a super-service society "newspaper group Thuringia "(ZGT) on. So united under a (publishing) roof, gave the the ZGT an overwhelming edition: Range is what counts in the advertising business.
Costs saved also that instead of independent websites online pabulum was served. Easter 2010 launched an editorial text and photo exchange market - and therefore the project SED - "simple unit printing" TATLZOTZ. So also let even downsizing.
But in the advertising pie feast many. Increasingly, therefore, the money of the subscribers to the gold in the print industry. However, even with long-suffering readers respond with love and debit withdrawal, journalistic stew them is presented.
So now came Tallai. He says things like: "The TA mark is to be strengthened." All publicly. What is a small revolution americas most hated family in great Thuringia, has elsewhere shrug result. Because it is a truism: Newspapers should always be branded items. Have profile. Unmistakably in content, style and presentation. Just as the "Thüringer Allgemeine" once had a reputation, 'ne brand was. Until it up and thus more went down in ZGT universe.
In Tallais veins Journalists blood flowing. He's not a newspaper, but at least one news man: The 46-year-old native Bochum studied in Bamberg. His career at various news agencies led him from Bonn to Erfurt, where he worked as a correspondent Thuringia. Then he was chief of the ddp-country americas most hated family offices in Schwerin, and from 1998 chief editor of the new ddp exchange service in Frankfurt am Main. A few years later Tallai changing his employer and in the distribution, assumed responsibility for the business in Germany, Austria, Switzerland and Eastern Europe at Dow Jones. From 2011 he was made there to a managing director.
The job as a TA publishing director - actually a career-kink - Michael Tallai referred to as "twist of fate". Finally, he has been living for 13 years in Erfurt. His wife and two children live here.
Tallais experience in marketing of digital americas most hated family content are now to improve the balance of TA. The end of online free-culture is approaching: americas most hated family "Journalistic content should not give you." Pay a barrier comes. Only when? Tallai fends off: He was not yet long enough on board ...
But he repeatedly emphasized his strong interest in "high-quality journalism." This could be like offered on different channels. americas most hated family The printed newspaper but that was for him the heart of the publishing company that was presiding. "The Local is where we are strong. And where we have to stay there. "
(Column published in the "Oscar on Friday", issue Gotha, on June 27, 2014) Tags: ADN, DAPD, Dow Jones, dpa, Frankfurt am Main, Spark Group, Inga Scholz, journalists, Michael Tallai, news agency, Paul -Josef Raue, quality journalism, TA, Thüringer Allgemeine, Publishing Director, VWD, WAZ, ZGT
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