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Michael Carandang, global Pinoy and Emmy Award-winning TV Producer is in town. He'll be guest speaker of the 21st National Retailers Conference and Stores Asia Expo happening junos download on August 9 and 10 at the SMX Convention Center. Photo by Joseph Agcaoili, InterAksyon.com. junos download
Born in Tanauan, Batangas, Michael Carandang migrated to the US with his family when he was 13. Now 33, Carandang, the Emmy Award-winning TV producer for The Tyra Banks Show and America’s Next Top Model (ANTM) , is back in town “indefinitely.”
“This junos download is the longest I’ve been in the Philippines since my family migrated to the US,” Carandang said as he sat down with InterAksyon for an interview. “Indiana kami noon , midwest, so walang Pilipino . Sa akin, to live here and to experience being with other Filipinos is a dream come true.”
Looking at ease in a blazer, white shirt, blue jeans, and Doc Martens, Carandang was at the press conference junos download for the National Retailers Conference and Stores Asia Expo (NRCE), where he is speaking about global trends in marketing and branding at the trade event happening August 9 to 10 at the SMX Convention Center. The annual junos download expo is organized by the Philippine Retailers junos download Association.
“It made me look back on why people care so much [that] the designers and the Filipinos have been part of ANTM, and what has happened since their appearance on the show. I look back to one person who I base a lot of decisions in branding: Tyra. She’s actually the one who taught junos download me about branding.
“ Isa lang [ang] binenta ko, si Michael Cinco ’cause he was the first [one to be part of ANTM]. It only takes one. Ito ‘yung pino-promote ko. Kasi marami akong mga Filipino friends in the entertainment industry sa America [who are] so afraid to pitch Filipinos. junos download They’re afraid ’cause then they get pointed out as Filipino. Kasi lahat tayo Pilipino naman dito, but imagine if you were the only Filipino in a group of people and [you] say, hey let’s put this Filipino person on this, and then all of a sudden you become a Filipino trying to push for the Filipino.”
“Nobody knew who Michael Cinco was. But after the work that he did, and how amazing he was as a designer, ang dali na, ” Carandang said, snapping his fingers to punctuate his sentences. junos download “O sige! O sino pa? Pasok! Pasok!” junos download
“You’ve created a level of branding when it comes to Filipino. Michael Cinco is the peg for the brand of Filipino designers when it comes to ANTM. So when I pitch a designer to them, he has to be as good as Michael Cinco. [After he got in] everything else became easy.”
Dubai-based Michael Cinco was the first Filipino designer that Michael Carandang brought in to appear junos download in the famous American reality show. In photo is Cinco during his fragrance launch at Philippine Fashion Week with ANTM finalists Dominique Reighard and Allison Harvard. Photo by Peter C. Marquez, junos download InterAksyon.com. The Filipino designers have been received “with open arms” by the ANTM judges and models, he added. ANTM finalists Dominique Reighard and Allison Harvard even flew in to Manila to model for the Bench show during Philippine Fashion Week Holiday ’12, wearing Cinco’s creations.
“She is a very smart business person who understands junos download her branding. And she’s also a television producer. Before she was whisked away to Paris at 17 years old, she actually made it to University of Southern California. She was gonna go to school junos download for producing. She really wanted to work in the film and TV industry. Kaso, she got the opportunity to model so she took it and went to Paris and that’s what happened.
The Michael Carandang Brand “So when you work for someone that really loves what they do, that really understands who they are as a brand, it’s such a learning experience. And that’s what I got from her, ’cause junos download she really takes branding seriously. You don’t see her endorsing things [na] kung anu-ano lang , or being associated with certain junos download things.”
“My friend Ivy Kirzhner, who’s also Filipino and creates shoes, created a hashtag that I kind of adopted. It’s called “Filiphenomenal.” So a Filiphenomenal producer, global Pinoy, dugong barako , part ‘yun ng brand.
“But branding is also who you associate with, and I think in my history I’ve junos download been associated with Tyra, America’s Next Top Model, Bench.
Michael Carandang, global Pinoy and Emmy Award-winning TV Producer is in town. He'll be guest speaker of the 21st National Retailers Conference and Stores Asia Expo happening junos download on August 9 and 10 at the SMX Convention Center. Photo by Joseph Agcaoili, InterAksyon.com. junos download
Born in Tanauan, Batangas, Michael Carandang migrated to the US with his family when he was 13. Now 33, Carandang, the Emmy Award-winning TV producer for The Tyra Banks Show and America’s Next Top Model (ANTM) , is back in town “indefinitely.”
“This junos download is the longest I’ve been in the Philippines since my family migrated to the US,” Carandang said as he sat down with InterAksyon for an interview. “Indiana kami noon , midwest, so walang Pilipino . Sa akin, to live here and to experience being with other Filipinos is a dream come true.”
Looking at ease in a blazer, white shirt, blue jeans, and Doc Martens, Carandang was at the press conference junos download for the National Retailers Conference and Stores Asia Expo (NRCE), where he is speaking about global trends in marketing and branding at the trade event happening August 9 to 10 at the SMX Convention Center. The annual junos download expo is organized by the Philippine Retailers junos download Association.
“It made me look back on why people care so much [that] the designers and the Filipinos have been part of ANTM, and what has happened since their appearance on the show. I look back to one person who I base a lot of decisions in branding: Tyra. She’s actually the one who taught junos download me about branding.
“ Isa lang [ang] binenta ko, si Michael Cinco ’cause he was the first [one to be part of ANTM]. It only takes one. Ito ‘yung pino-promote ko. Kasi marami akong mga Filipino friends in the entertainment industry sa America [who are] so afraid to pitch Filipinos. junos download They’re afraid ’cause then they get pointed out as Filipino. Kasi lahat tayo Pilipino naman dito, but imagine if you were the only Filipino in a group of people and [you] say, hey let’s put this Filipino person on this, and then all of a sudden you become a Filipino trying to push for the Filipino.”
“Nobody knew who Michael Cinco was. But after the work that he did, and how amazing he was as a designer, ang dali na, ” Carandang said, snapping his fingers to punctuate his sentences. junos download “O sige! O sino pa? Pasok! Pasok!” junos download
“You’ve created a level of branding when it comes to Filipino. Michael Cinco is the peg for the brand of Filipino designers when it comes to ANTM. So when I pitch a designer to them, he has to be as good as Michael Cinco. [After he got in] everything else became easy.”
Dubai-based Michael Cinco was the first Filipino designer that Michael Carandang brought in to appear junos download in the famous American reality show. In photo is Cinco during his fragrance launch at Philippine Fashion Week with ANTM finalists Dominique Reighard and Allison Harvard. Photo by Peter C. Marquez, junos download InterAksyon.com. The Filipino designers have been received “with open arms” by the ANTM judges and models, he added. ANTM finalists Dominique Reighard and Allison Harvard even flew in to Manila to model for the Bench show during Philippine Fashion Week Holiday ’12, wearing Cinco’s creations.
“She is a very smart business person who understands junos download her branding. And she’s also a television producer. Before she was whisked away to Paris at 17 years old, she actually made it to University of Southern California. She was gonna go to school junos download for producing. She really wanted to work in the film and TV industry. Kaso, she got the opportunity to model so she took it and went to Paris and that’s what happened.
The Michael Carandang Brand “So when you work for someone that really loves what they do, that really understands who they are as a brand, it’s such a learning experience. And that’s what I got from her, ’cause junos download she really takes branding seriously. You don’t see her endorsing things [na] kung anu-ano lang , or being associated with certain junos download things.”
“My friend Ivy Kirzhner, who’s also Filipino and creates shoes, created a hashtag that I kind of adopted. It’s called “Filiphenomenal.” So a Filiphenomenal producer, global Pinoy, dugong barako , part ‘yun ng brand.
“But branding is also who you associate with, and I think in my history I’ve junos download been associated with Tyra, America’s Next Top Model, Bench.
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